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Friday, November 29, 2024

Analysis

October 31, 2023 Analysis, Top Stories

Online, BVOD Lift U.K. Ad Market

October 31, 2023

The U.K. advertising market avoided a contraction in Q2 thanks to growth in online formats and BVOD, according to the latest Advertising Association/WARC Expenditure Report.

October 25, 2023 Analysis, Top Stories

Kantar Highlights Shifting Streaming Market

October 25, 2023

Kantar's Q3 Entertainment on Demand (EoD) data covering the U.S., U.K., Australia, Germany, Spain and France reveals strong subs growth for Disney+, Paramount+, Apple TV+ and Netflix, which has maintained its dominance despite increased competition.

October 2, 2023 Analysis, Top Stories

Report: Sports Rights Ownership Fragments

October 2, 2023

According to Ampere Analysis, total annual media rights spend in the U.S., U.K., France, Germany, Spain, Italy and Australia grew from $20.8 billion to $34.9 billion between 2014 and 2022, an increase of 68 percent amid increasing fragmentation.

September 22, 2023 Analysis, Top Stories

Traditional TV Usage Rises in the U.S.

September 22, 2023

The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.











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