BET Networks Taps Netflix Alum for Streaming Service

BET Networks has hired Devin Griffin, who has served in various senior content roles at Netflix, as general manager of BET+, the new SVOD service focused on the African-American audience.

Griffin will be based in Los Angeles. He will manage the BET+ P&L and oversee business strategy and operations, including original programming, content acquisitions, marketing, distribution, planning and analysis.

Prior to BET+, Griffin was a producer and executive VP of Story Lab US, where he co-founded and led the company’s foray into premium long-form content development. During his time at Netflix, Griffin formed and led the company’s unscripted group, commissioning and/or executive producing over 40 series.

Scott Mills, president of BET Networks, said: “We are thrilled to have Devin join the BET family and lead our new streaming service BET+. His fresh perspective and expertise in curating premium content will strengthen our position in the streaming landscape and drive subscriber growth, viewership and retention.”

Griffin commented: “I am beyond excited to be joining the BET brand at such a pivotal time in the industry. With BET+, I see a big opportunity to provide powerful, comprehensive programming to African Americans, and lovers of black culture, in the SVOD space. This audience has a voracious appetite for quality, authentic black stories and has been under-served for too long.”