All3Media Buys Sports Producer Aurora Media Worldwide

The sports producer Aurora Media Worldwide has joined the All3Media group of companies.

Aurora has built a reputation for producing live sports programming from around the world, including events such as Goodwood Festival of Speed and Revival, ATP/WTA Dubai Duty Free Tennis Championships, BWF Badminton, International Six Day Track Cycling and Formula E. Working with North One Television, Aurora is the production partner to the world’s first electric single-seater racing series, ABB FIA Formula E Championship.

All3Media CEO Jane Turton said: “Welcoming Lawrence Duffy and his team at Aurora to All3Media is exciting and adds a new and complementary set of creative and production skills to the Group. Aurora has become an important partner to North One through their work together on Formula E and we see lots more opportunities for them to collaborate and build business in developing content around sport and more broadly.”

Lawrence Duffy, managing director at Aurora Media, added: “We’ve enjoyed six very full years since we started Aurora with the modern signature of the business in keeping with the evolving, global sports media landscape. We are delighted to be joining the All3 group which is a perfect creative fit for the company and our clients and we look forward to the next part of our journey.”