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Viacom Sets New Management Structure at Telefe


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BUENOS AIRES: Pierluigi Gazzolo, the president of Viacom International Media Networks (VIMN) – Américas, has announced that Telefe’s new management team, which incorporates the rest of the company’s portfolio in Argentina, will be co-led by Guillermo Campanini as COO and Dario Turovelzky as director of global content.

“This new co-leadership structure, which has been in development since the acquisition, will support the company’s growth strategy in Argentina with direct reporting to the parent company of VIMN Américas in Miami, which will ensure the incorporation of Viacom’s main strategy, which is to elevate Telefe to new heights as a global company,” the company said in a statement.

In his new role, Campanini will be in charge of all business and operations, including ad sales, content distribution, news, management, corporate services, finances, technology and operations. He will also be responsible for all commercial areas, as well as all strategic and operational service departments. With more than 20 years working in television, “Campanini accumulates a wealth of valuable experience in the industry and at Telefe, which will now focus on advancing the company’s growth in Argentina,” noted VIMN Américas.

Turovelzky has been appointed director of global content at Telefe and the rest of Viacom’s Cono Sur’s portfolio of channels. In this position, Turovelzky will supervise programming, content development, production, digital platforms, artistic press, feature film production and international co-productions. He will also serve in these areas for MTV, Nickelodeon, Comedy Central and Paramount Channel, working closely with pan-regional brand managers of each of these brands to consolidate growth in Argentina and the rest of the Southern Cone. “His vast experience in content programming and production at Telefe and other national and international production outfits, will be of great value in strengthening and expanding the company’s position as an international hub of content and creativity,” the company said.

“I’m very happy to announce our new structure in Argentina after these first few months since the acquisition of Telefe,” said Gazzolo. “The combination of Guillermo’s proven track record in channel commercialization and operation, with Darío’s experience and innovation in content production and programming, will boost Telefe’s growth and the rest of our brands in the country. I’m sure Darío and Guillermo will make a strong leadership team together with the rest of the company’s management team.”

“Tomás has been instrumental in Telefe’s growth over the past six years and we’re sure he will always have the brand in his heart,” added Gazzolo. “He formed a great team in the company’s content division leading Telefe to where it is today. We thank him for all his effort and wish him the best in the new challenges ahead.”

The management team also includes Paula Guerra, who will be in charge of content distribution for all of the company’s portfolio, as well as business affairs, human resources, institutional relations, corporate communications and trade marketing that will support all commercial divisions. Guerra has spent 20 years at VIMN Argentina, with the last 10 years serving as general manager.

Gustavo Capua will lead the finance, technology, facilities and operations, supporting all of the company’s channel needs.

Claudio Ipolitti will continue to helm Telefe’s news division, as well as supervise the interior channels, institutional relations and will add corporate communications to his responsibilities.

Fernando Varela will continue as director of business affairs, adding responsibilities from this area stemming from Viacom Argentina.



About Rafael Blanco

Rafael Blanco is the associate editor of World Screen's Spanish-language publications.

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