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U.K. Adspend to Rise 7.7 Percent in 2024

July 26, 2024

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter to £9.7 billion ($12.5 billion), according to the Advertising Association/WARC Expenditure Report, powered by the Euros and the general election, with a 7.7 percent gain projected for the full year.