WBD & Prime Video Extend Partnership in Sweden, Netherlands

Warner Bros. Discovery (WBD) and Prime Video have expanded their agreement to make the Max streaming service available as an add-on subscription through Prime Video in Sweden and HBO Max as an add-on in the Netherlands.

Both the Basic with Ads and Standard plans are available to customers as add-on subscriptions through Prime Video. The Sports add-on is also available, offering subscribers in both countries access to a wide range of sports such as Grand Slam tennis, Grand Tour cycling, snooker, motorsports, winter sports and the Olympic Games.

The new agreement for Sweden and the Netherlands builds on the global relationship between Warner Bros. Discovery and Amazon that sees Max (and HBO Max as it’s known in certain parts of the world) available as an add-on subscription in the U.S., Brazil, Mexico, Colombia, France and Spain.