Amazon Unveils New Prime Video Slate

Amazon touted a wealth of new and returning Prime Video shows at its annual upfront pitch to advertisers.

“In the same year we introduced advertising into Prime Video, we saw our reach increase to 130 million customers in the U.S. alone,” said Tanner Elton, VP of U.S. ad sales. “Not only did our reach increase, our engagement increased nearly 40 percent in monthly ad-supported viewing hours.”

New series coming to the platform include Delphi, a live-action series extension of the Creed universe, focused on young boxers at the Delphi gym. Marco Ramirez will serve as showrunner and executive producer. Prime Video also ordered Barbershop to series. The series adaptation of the hit movie franchise comes from Hartbeat, Prominent Productions and State Street Pictures and is produced by Amazon MGM Studios.

Fallout, which has logged more than 100 million viewers worldwide, has been renewed by Prime Video for a third season. It hails from Kilter Films, with executive producers Jonathan Nolan and Lisa Joy. Season two arrives in December.

“We are absolutely thrilled that our global Prime Video customers will be able to delve deeper into the wonderfully surreal and captivating world of Fallout,” said Vernon Sanders, global head of television at Amazon MGM Studios. “Jonah, Lisa, Geneva, and Graham have done an exceptional job bringing this beloved video game franchise to vivid life on Prime Video. Together with our amazing partners at Bethesda Games and Bethesda Softworks, we are delighted to announce a third season of Fallout, well ahead of the much-anticipated debut of season two.”

The upfront event featured a reveal of the first image of Nicolas Cage in the Spider-Noir series coming to the platform in 2026.

On the unscripted side, MrBeast’s Beast Games is coming back for two additional seasons. “MrBeast achieved a significant milestone for our global Prime Video customers, bringing to life the largest reality competition series ever,” said Sanders. “Following its record-breaking first season, we are thrilled to announce that two more seasons of Beast Games are on the way, and we eagerly anticipate all of the new, jaw-dropping challenges MrBeast has planned for the players.”

The platform has ordered an untitled female CEO docuseries, executive produced by Serena Williams and Caroline Currier from Nine Two Six Productions and Tara Long and Nadine Rajabi from Blink49 Studios. It has enlisted Mike “The Miz” Mizanin to host the Gladiators reboot. And it is opting for two sports documentaries from Skydance Sports and NFL Films: The Home Team: NY Jets and an untitled Terrell Owens documentary.

Prime Video is also continuing its partnership with the Academy of Country Music and producer Dick Clark Productions. The Academy of Country Music (ACM) Awards will remain on the service for the next three years.