FOX Unveils Converged AI-Driven Ad Platform

FOX Advertising has launched the OneFOX converged media platform, built on a foundation of AI-driven tools and powered by AdRise.

The new platform aims to deliver audience and contextual signals alongside behavioral, creative and campaign analytics to enable a better ad experience for consumers and improved efficiency for advertisers. The ad platform runs across FOX Entertainment, FOX Sports, FOX News Media and Tubi.

“There is a lot of buzz about AI, but we’re actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures,” said Stephano Kim, chief strategy and operations officer at FOX Ad Sales.  “As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way.”

“OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content,” said Jeff Collins, president of FOX ad sales, marketing and brand partnerships. “We’ve heavily invested in these next-gen solutions so that advertisers can now maximize the impact they have when engaging with our leaned–in audience.”