NBCUniversal Combines Upfront Presentation for Broadcast, Cable Nets

NEW YORK: For the first time in its history, NBCUniversal will hold a single upfront for its entire portfolio of broadcast and cable networks.

The single presentation on May 16 at Radio City Music Hall will encompass Bravo, CNBC, E!, Esquire Network, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, NBC Universo, Oxygen, Sprout, Syfy, Telemundo and USA. In the past, the company held three Upfront events, for the broadcast network, Telemundo and the cable channels.

“As a media company, we have an unparalleled array of networks and digital platforms that reach the most audiences across all dayparts,” said Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal. “Our event will reflect the way we go to market as a unified portfolio which makes it easier for our clients to do business with us all together. There isn’t going to be an Upfront event as big and bold as this one. Through our content, we have an unrivaled ability to create an emotional connection like no one else. There’s only one place to go for scale and meaningful consumer engagement.”

Steve Burke, NBCUniversal’s CEO, and Yaccarino will host the Upfront presentation.