Hallmark Movies & More Added to XUMO

Crown Media Family Networks has signed its first AVOD partnership, with the launch of the Hallmark Movies & More OTT channel on XUMO.

A distinct offering from Crown Media’s linear channels and SVOD service, Hallmark Movies & More will feature a select lineup of over 120 titles from the company’s archive of original content dating back to 2001. Among Crown Media’s titles to air on the platform include For Love and Honor, Once Upon a Winter’s Date and Pumpkin Pie Wars.

“In partnering with XUMO, we are creating yet another access point for new audiences to discover, sample, and enjoy our signature brand of feel-good programming,” said Erin McIlvain, executive VP of content strategy and distribution, Crown Media Family Networks. “Our foray into the AVOD space is an important step in our ongoing mission to maximize distribution of our content and attract new fans to our flagship linear channels and digital services.”

“Crown Media’s Hallmark brand is synonymous with tremendous quality, and will add greatly to our lineup of family-friendly providers,” said Stefan Van Engen, senior VP of programming and partnerships at XUMO. “Hallmark Movies & More is bringing high caliber, flagship programming to millions of XUMO viewers who can now enjoy its library of fan favorites across our entire distribution network, which kicks off with the popular, upcoming holiday season.”