Crown Media Taps Former Netflix Exec Lisa Hamilton Daly

Hallmark’s Crown Media Family Networks has hired Lisa Hamilton Daly as executive VP of programming.

As the head of Crown Media’s programming department, Daly is responsible for identifying, developing and creating impactful, top-quality, brand-building content across the company’s three linear networks, as well as its SVOD service and AVOD platform.

Daly is also responsible for building on Crown Media’s programming strategy and diversifying the voice and breadth of the company’s talent pool, both in front of and behind the camera. She will look to bring parent company Hallmark’s legacy and brand values to life in new ways, including translating Hallmark IP into content that serves existing viewers and attracts new audiences.

“Delivering first-rate, heartfelt programming that resonates with our audience, while aligning with the Hallmark brand promise, is at the core of everything we do,” said Wonya Lucas, president and CEO, who Daly will report to. “Lisa has incredible creative instincts and a proven track record in producing beloved, compelling content that stands the test of time—making her the perfect person to lead the charge as we evolve our programming strategy and expand the kinds of stories we tell. I eagerly look forward to her putting her talent and insights to work for our various channels and services and am confident our viewers will love what she brings to the table.”

Prior to joining Crown Media, Daly was the executive VP of creative affairs and executive producer at Bedrock Entertainment, where she spearheaded all business and creative functions. She also served as director of original series at Netflix, where she developed and produced programs such as Virgin River, Sweet Magnolias, Firefly Lane and more. Daly’s industry experience also includes a seven-year stint at A+E Networks and a position at DreamWorks Studios from 2003 to 2009.