Crown Media Family Networks Rebrands

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Crown Media Family Networks is in the process of rebranding its corporate name to Hallmark Media to more closely align with the legacy brand of its parent company, Hallmark Cards.

“The iconic Hallmark brand and our purpose-driven mission to help people live caring, connected lives full of meaningful moments will drive everything we do,” said Wonya Lucas, president and CEO. “The beloved Hallmark brand is associated with positivity, kindness, celebrations and traditions—all of which are the underpinnings of our content and core values. With these attributes as our foundation, it only makes sense that our company name lead with the Hallmark brand.”

The company is home to the linear networks Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, as well as the streaming service Hallmark Movies Now.