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New consumer research from Parks Associates has found that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45 percent of U.S. internet households.

Peacock has secured a deal to become the exclusive home of the new Sunday morning Major League Baseball game package, which will be produced by NBC Sports.

Almost half of U.S. audiences feel overwhelmed by the abundance of content available to them, Nielsen reveals in its State of Play 2022 report, which also found that the average weekly time consumers spent streaming video rose by 18 percent in the last year.

Ballantyne Strong has expanded its Strong Studios executive team with the appointment of Scott Weinstock as executive VP of development and production and Melissa Traub as VP of marketing and development.

About 36 percent of OTT subscribers in the U.S.—some 32 million households—are "service hoppers," according to new Parks Associates data, canceling and resubscribing to services multiple times.

Objective Media Group America, an All3Media America company, has bolstered its leadership team with the promotion of Jilly Pearce to president and Michael Beilinson to senior VP of development.

Chicken Soup for the Soul Entertainment has secured a multiyear content deal with BBC Studios to bring more than 2,500 hours of content to all current and future Crackle Plus streaming services, including Crackle, Popcornflix and Chicken Soup for the Soul.

FilmRise has signed a multifaceted deal with Nicely Entertainment to digitally distribute more than 20 romance and holiday films in the U.S., as well as co-produce two new films.

Warner Bros. Television Group (WBTVG) and HBO have sealed a new first-look deal with the Emmy-nominated producer Stephanie Allain and her Homegrown Pictures production company.

Wheelhouse-backed Campfire Studios has tapped Ryan Christians as senior VP and head of scripted content as it aims to escalate its scripted output.