Analysis

Hub has released its Conquering Content study, which tracks how consumers discover TV content and the platforms they use to watch newly discovered shows and movies.

New data from Leichtman Research Group (LRG) indicates that 71 percent of U.S. TV homes still subscribe to some form of live pay-TV service, down from 82 percent five years ago.

Deloitte's latest Digital Media Trends survey has found that while consumers are still spending more time at home due to Covid-19 concerns, on-demand content platforms are facing significant competition from other online entertainment options, including social media and gaming.

Video cord-cutting is expected to cost the traditional U.S. multichannel services nearly $33.6 billion in annual revenue in the next five years, according to Kagan.

Time spent watching TV shows and movies in the U.S. in the first half of 2021 increased 4 percent over the previous year, according to The NPD Group, as screen-entertainment spending declined by 1 percent.

A new study from Digital TV Research projects that the number of SVOD subscriptions in the U.S. for services delivering movies, linear channels and TV episodes will hit 450 million in 2026, a 33 percent increase from the end of this year.

HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in April 2021 due to subscriber churn, according to Wurl Analytics.

The number of subscribers to OTT video services in the U.S. will soar from about 230 million last year to more than 277 million in 2026, a 20 percent increase, according to new data from Parks Associates.

According to Leichtman Research Group, the largest pay-TV providers in the U.S. lost about 1.23 million net video subscribers in the second quarter of 2021.

In the second quarter of this year, U.S. consumers shelled out $6.3 billion on streaming services, a 17 percent gain, according to DEG: The Digital Entertainment Group.