Video Excerpt: Univision Spotlights Success of Novelas

MIAMI: World Screen’s Rafael Blanco sat down with actress Blanca Soto; Jessica Rodríguez, the senior VP at Univision Cable Networks; and Carlos Sotomayor, executive producer at Univision Studios, to discuss the growing popularity of the novela genre.

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The Talisman (El talismán), Univision’s latest novela starring Soto, Rafael Novoa and Aarón Díaz, was a smash hit for the network with its debut, attracting more than 5 million prime-time viewers. The novela, produced in HD by Venevision Productions in collaboration with Univision Studios, garnered 2.1 million viewers 18 to 49 and has already been sold into Georgia, Canada, Puerto Rico and Colombia, among other territories.