Venevision International’s Rosario Crosses Borders

CANNES: The Venevision International telenovela Roasario is still in production but has already generated strong interest for the company at MIPCOM this week.

The novela, produced in HD by Venevision Productions, stars Itahisa Machado, Guy Ecker and Lorena Rojas. It has already been sold in such countries as Chile, Paraguay, Peru, Nicaragua, Guatemala and Venezuela, in addition to Ecuador, Honduras, El Salvador and Canada.

“The novela is still in the middle of production, but there’s already a buzz in the market and customers are inquiring about it,” said Cesar Diaz, the VP of sales at Venevision International. “To be honest, I can’t really take credit for the sales because when you have a product of the quality of Rosario, it makes my job so much easier since it sells itself. I don’t need to go through an entire presentation with our clients; they already come in asking for it.”