Telemundo Internacional Targets the Asia Pacific

CANNES: The telenovela business in Asia has always been cyclical and is currently at a high point, according to Xavier Aristimuño, the senior VP of sales and business development at Telemundo Internacional.

“There are moments of great interest and others of less demand. Nowadays telenovelas have gained precedence, and very often we find that our proposals are more [accepted] than the traditional stories that some regions are used to seeing. There is a new telenovela genre that Asia deserves to enjoy and understand; our task is to continue working with our clients on these new platforms, new time slots and major releases.”

Highlights from the Telemundo catalogue for the region include The Return, Forbidden Love, My Dear Handyman and Broken Angel.