MIPTV Spotlight: Cisneros Media Distribution

CANNES: Having rebranded from Venevision International, Cisneros Media Distribution is looking forward to showcasing its new image to clients.

While the company has diversified its catalogue with a variety of products, telenovelas continue to take top billing for MIPTV. “We have no doubt that the telenovelas Sweet Thing and Emerald Heart, with their classic story lines, will follow the same successful and proven outcomes as our other dramatic series that have fared well in international markets,” says Cesar Diaz, the company’s VP. “Our new shorter dramas, or tele-series, like Criminal MasterMind, will most definitely help programmers gather market shares and ratings in non-traditional telenovela slots. We are determined to provide our clientele with a wide selection of products to satisfy all their programming needs.”