VICE Partners with Globosat for Brazilian Expansion

VICE Media has clinched a deal with Globosat to expand its presence in Brazil across online, mobile and linear platforms.

The alignment with Globosat allows it to build on its existing digital presence and boost its local production capabilities. The deal also brings VICELAND-branded blocks to Globosat channels beginning at the end of this year. As part of the agreement, Globosat is picking up a significant minority stake in VICE Brazil, but VICE retains full editorial control of its content.

VICE is aiming to extend its international presence to more than 80 territories by Q1 2018 and Brazil is seen as a key area of expansion given its youth population of more than 50 million.

Alberto Pecegueiro, CEO of Globosat, said, “VICE Brazil has done innovative work in the communication industry by developing content users identify with as reflecting their causes and interests. It is an honor for us to be associated with this talent and we want to contribute to the growth of these brands. I believe this partnership will help us deliver more to these consumers who are increasingly present in the digital media.”

James Schwab, co-President of VICE Media, noted, “Brazil is a key market for VICE as we continue to expand to every corner of the globe. With the country’s massive youth population and growing appetite for award-winning programming on every screen, this partnership with Globosat presents the ideal opportunity to develop even more amazing local content and stories, and transport them around the world to audiences everywhere.”