Univision Sets Up Network for Online Creators

LOS ANGELES: Univision Communications Inc. (UCI) has launched a specialized network for content creators from platforms such as YouTube and Vine, with the goal of fostering up-and-coming digital talent.

The Univision Creator Network is initially expected to target predominantly English-language networks. It’s set to provide creators with an ecosystem that will extend the creators’ brands across TV, digital, radio and live events while supplying a community to obtain support from industry experts as well as access to collaboration opportunities with other creators. The project will also offer access to Univision studios, as well as to its massive music library. Additionally, it will leverage UCI’s sales team and clients to bring in advertising revenue for creators.

“We are leveraging the best of the Univision portfolio with the appropriate audience and advertising base to build an influential network of content creators to target these ‘billennials,’” said Steven Benanav, the VP of content partnerships and general manager of Flama at Univision Communications. “For more than 50 years, Univision’s mission has been to inform, entertain and empower Hispanic America. Therefore, the Univision Creators Network is a natural extension of our portfolio, offering a 360-degree value proposition for consumers and advertisers alike in this targeted market.”