Univision Creates Internal Ad & Media Unit

NEW YORK: Univision Communications has formed the Univision Agency, which will oversee a media inventory of more than $500 million across broadcast, cable and radio properties.

The new agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal division. The unit will define the promotional priorities and drive the creative advertising strategy and execution for Univision’s bouquet of networks.

Joni Fernandez, recently promoted to senior VP, is heading up the Univision Agency, reporting to Jessica Rodriguez, the executive VP of program scheduling and promotions.

“We have created a first-of-its kind agency to instill one voice and one vision for Univision, UniMás, Galavisión, and all of our media properties—something no other media company has done,” said Randy Falco, Univision’s president and CEO. “Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry.”