TV Latina Streaming Festival: Parrot Analytics’ Alejandro Rojas

During today’s TV Latina Streaming Festival, Alejandro Rojas, the director of applied analytics at Parrot Analytics, spoke about the company’s mission, deals in Latin America and the OTT and pay-TV ecosystem in the region.

Rojas supervises the company’s initiatives that transform data into usable information for content. Parrot Analytics is dedicated to the analysis of content demand for the business of multiplatform television. With its TV360 platform, it is possible to access information to better understand global content demand on every platform.