TV Latina Streaming Festival: LAMAC’s Enrique R. Martínez


During today’s TV Latina Streaming Festival, Enrique R. Martínez, the president of the board of directors at LAMAC, gave his view on the current media landscape in Latin America, the coexistence of premium video and OTTs and what pay-TV channels are doing to remain relevant in the region.


Martínez heads the general strategy and execution of LAMAC’s members’ priorities in Latin America. He was part of the company’s founding committee in 2002 that began with a couple of members and now includes more than 59 platforms belonging to eight of the world’s most powerful media companies. Previously, Martínez was president and managing director at Discovery Latin America/U.S. Hispanic and Canada.