TV Latina Screenings Festival: Endemol Shine Boomdog’s Alejandro Rincón


Alejandro Rincón, CEO at Endemol Shine Boomdog, spoke to Elizabeth Bowen-Tombari, the editor at TV Latina, about the company’s recent endeavors, among them La casa de los famosos for Telemundo and the partnership with Cholawood Productions and Kate del Castillo. 

“The experience working with Kate del Castillo and Cholawood Productions has been wonderful,” Rincón said in the interview, which you can view here. “It’s been a great, productive partnership. They are entrepreneurs, producers and great leaders. We’ve developed a solid offering together in [scripted and non-scripted content]. We recently announced Beautiful Lie, which is being produced in Mexico City for Pantaya. It’s an important project because it marks Kate’s return to Mexico in a long time. It’s produced by her company, and she stars in the show.”

Rincón also talked about the launch of Banijay México & US Hispanic, the growing creativity coming from Latin America and future projects.

Click here to see the full interview.

To view all the interviews from the TV Latina Screenings Festival, please visit