TV Latina Screenings Festival: Caracol Televisión’s Dago García

ADVERTISEMENT

During a TV Latina Screenings Festival session, Dago García, the VP of production and content at Caracol Televisión, talked about the company’s venture in the Mexican production market, the Vicente Fernández bioseries and Caracol’s associations with platforms around the world.  

In conversation with Elizabeth Bowen-Tombari, editor at TV Latina, which you can view here, García said: “The move to produce in Mexico is part of our strategy that looks to globalize the Caracol brand. The first stage included sales of finished product. We then co-produced with Telemundo, TV Azteca and Warner. Afterward, we approached platforms to not only co-produce but also commission. The next step was to produce outside our territory. It’s no secret that the most interesting market with the greatest potential is Mexico. So it was logical to take our production initiatives to another territory, and what better way of doing it than in [that country] with a Mexican and Latin American musical icon like Vicente Fernández.”

García also highlighted the partnership the company has with Netflix and working with Prime Video, as well as the success of their musical productions and the development of theatrical content.

Click here to see the full interview.

To view all the interviews from the TV Latina Screenings Festival, please visit TVLatinaFestival.com.