TelevisaUnivision Showcases Transformation at Upfront Presentation

TelevisaUnivision spotlighted the content and capabilities that are fueling the Spanish-language media company’s growth across all aspects of its business during its 2022-23 Upfront presentation.

Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, said, “We’re putting more investment, more momentum and more growth behind our ability to better inform, empower and entertain the Hispanic community—and deliver opportunities for all of you to grow with us.”

Pierluigi Gazzolo, president and chief transformation officer at TelevisaUnivision, spoke about the unique value proposition of the company’s two-tiered, AVOD and SVOD, global Spanish-language streaming platform, ViX, and announced several new productions that will deliver more original content.

“The scope of our content offering and the attached star power is unmatched,” Gazzolo said. “ViX is not a repurposing of our TV offering. We are investing a significant amount of incremental dollars in content and sports rights above and beyond our networks. It’s more original content en español than anyone else—no matter what.”

On the opportunity for advertisers, Speciale said, “ViX is an incredible environment for brands. It adds to our massive reach and sits at the heart of our premium digital video offering.”

Among the new announcements is the tentatively titled Enamorándonos spin-off Enamorándonos, La Isla (Enamorándonos, The Island), a reality show dedicated to finding love hosted by actor, singer and TV host Carlos Ponce and the TV personality and journalist Karina Banda. The series will be available in the U.S. and Latin America. There is also Koati, The Series, an animated series based on the family film created by and starring Sofia Vergara.

TelevisaUnivision further highlighted its suite of capabilities that enable brands to grow their engagement with U.S. Hispanics in-culture and in-language, including insights, creative marketing solutions and the recently launched Spanish-language brand studio Así Studios. Additionally, the company is launching a Hispanic data graph to solve for the inequities causing U.S. Hispanics to be underrepresented in current data sets.

“Last year, we promised to build the world’s first-ever Hispanic data graph, and today we are up and running,” said Speciale. “Our graph provides the biggest and most accurate picture of this vital audience you will find. Most importantly, it solves the representation problem, already covering 85 percent of U.S. Hispanic households with best-in-class accuracy—and we are still growing.”

Luis Silberwasser, president of Univision Television Networks, highlighted the company’s content strategy that is delivering ratings growth across all of its core TV networks. “Univision is home to Hispanic America. No other network—in English or Spanish—can match our connection, resonance and trust that we have with our audience,” Silberwasser said. “We are the fastest growing portfolio of TV networks in media with the perfect mix of captivating stories and events that create big cultural moments and are watched live. We believe in the power of linear TV and that is why today we are announcing new scripted and entertainment formats, new music tentpoles and new soccer rights to fuel even more growth.”

Univision Television Networks’ content announcement highlights include the two-hour music special Por Siempre: Selena (Selena Forever), the renewal of the Gold Cup, the late-night show De Noche Pero Sin Sueño (Sleepless at Night), the new entertainment show Sientese Quien Pueda and the scripted formats La Madrastra (The Stepmother) and Primero Tu (You First).

The series content lineup for Univision includes Corona de Lágrimas 2 (Crown of Tears 2), Perdona Nuestros Pecados (Forgive Our Sins), La Herencia (The Heritage), Vencer la Ausencia (Overcome the Absence), Primero Tu (You First), Mujer de Nadie (No Man’s Wife), La Madrastra (The Stepmother) La Desalmada 2 (The Fiend 2), Gloria Trevi and Muero por Lola.

UniMás will host a new season of Enamorándonos and showcase new editions of the reality competition Reto 4 Elementos, Naturaleza Extrema (4 Elements Challenger, Extreme Nature). Also on UniMás are the entertainment show Sientese Quien Pueda, guessing-game show Cuál Es El Bueno? (Are You for Real?), the reality competition Desafío Super Humanos and the Turkish drama Amor Prohibido (Forbidden Love).

Live programming includes the Domingos en Familia family-friendly block that features the return of the competition shows Mira Quién Baila (Look Who’s Dancing), ¿Quién es La Máscara? 3 (The Masked Singer) and Tu Cara Me Suena (Your Face Sounds Familiar), which air in prime time on Univision. There’s also the new reality competition El Retador, De Noche Pero Sin Sueño and Por Siempre: Selena.