TelevisaUnivision & Liga MX Sign U.S. Deal

TelevisaUnivision has entered into a partnership with Liga MX, giving it exclusively to bring the Mexican soccer league’s commercial rights to market in the U.S.

Through the partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s fan base through IP-driven media, experiential, retail activations and more.

TelevisaUnivision’s U.S. networks have broadcast Liga MX games in the country for more than three decades.

Dan Riess, executive VP and chief growth officer of U.S. advertising at TelevisaUnivision, said: “Our mission is to make it easy for brands to grow with U.S. Hispanics. And there’s no better opportunity to engage this consumer base than with the most-watched soccer league in the U.S. Now, we can help marketers bring the official marks of Liga MX to millions of passionate fans in America.”

Mikel Arreola, president of Liga MX, said: “International expansion is a priority for Liga MX and its clubs, and partnering with TelevisaUnivision will allow us to establish stronger connections with soccer fans in the U.S. while unlocking growth opportunities for our League to prosper and reach new heights,” said