TelevisaUnivision Launches Branded Content Studio

TelevisaUnivision has set up Así Studios, a Spanish-language branded content studio aimed at connecting marketers to U.S. Hispanics through storytelling.

Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers. It will leverage the reach of TelevisaUnivision’s U.S. media ecosystem with distribution across linear, streaming, digital, social and audio platforms.

Caroline Olkowski has been tapped as head of studio, with filmmaker Alberto Ferreras as creative executive-in-residence and industry veteran Oneil Vargas-Estevez as director of production.

“Así Studios is a powerful creative engine for brands to engage and grow with the influential Hispanic audience,” said Dan Riess, executive VP and chief growth officer of U.S. advertising at TelevisaUnivision. “Importantly, it is in-language, in-culture premium video that delivers the high-quality storytelling our partners expect. Advertisers know they can’t afford to miss U.S. Hispanic consumers, and Así Studios provides a positive and meaningful way for brands to invest in the audience that is driving economic growth in every major category.”