Televisa Teams Up with Digital Content Provider MiTú

CULVER CITY: Latino content provider MiTú has been tapped to develop and produce original digital content for Televisa following a multiyear, multiplatform agreement between the companies.

As part of the deal, Televisa will use MiTú’s roster of Latino talent to develop new content, concepts and formats across several platforms. The companies will also work together to distribute content, allowing for brands or possible partners to tap Televisa’s media and communications portfolio.

“The Televisa/MiTú partnership marks a new ‘power couple’ in town, as we work together to create compelling new content and breakout Latino stars that will resonate among today’s English- and Spanish-speaking Millennials,” said Beatriz Acevedo, the president and co-founder of MiTú. “We are excited to have MiTú, the number one digital platform for Latino content creators globally join forces with the indisputably number one producer of Spanish Language television around the world.”

“For more than 60 years Televisa has been an innovator, producing and providing Spanish-language content for a global audience, and in keeping with this tradition, we felt it was strategically important to partner with MiTú,” said Jose Antonio Baston, the president of Televisa. “We have demonstrated a deep-rooted commitment to provide compelling entertainment for our audience, and we are thrilled to embrace MiTú’s digital expertise and expand our content offerings across multiple platforms, including online digital video.”