Latino MCN MiTú Expands Team

CULVER CITY: MiTú, a U.S. multichannel network dedicated to Latino content, has significantly expanded its revenue team with three new executive hires.

MiTú has nearly 40 million global subs and more than 360 million global monthly views. It is backed by Upfront Ventures, the original investors behind Maker Studios, and The Chernin Group. Other investors include Machinima chief Allen DeBevoise and Shari Redstone's Advancit Capital.

Daniel Batista, formerly of the Audience, joins the company as VP and head of strategic partnerships and business development. Batista will focus on striking strategic relationships with partners across the digital video value chain. Cesar Martinez of Live Nation comes aboard as the VP of sales and branded entertainment, where he’ll lead the day-to-day expansion of the branded entertainment business in the U.S. And finally, Jeff Mayo, previously of Machinima, becomes the new senior VP of business and revenue operations. The three execs will report to Charlie Echeverry, the network’s chief revenue officer.

“Each of the new team join MiTú at a meaningful time in our brand’s growth, both in the U.S. and abroad,” said Roy Burstin, MiTú’s CEO. “Our ability to expand our original and partner offerings in the Latino digital entertainment space is based on our ability to build brand and content loyalty via strategic global alliances and smart, integrated and branded content executions. They will help ensure that we get there.”

Echeverry added: “Jeff, Cesar and Daniel have unique specialties in sales, strategy, distribution and business operations, with great depth in setting benchmarks and best practices across the ever-changing digital landscape. They are all pros and great guys; a perfect addition to the team. I’m privileged to have them aboard and am confident that they will help MiTú to realize our full promise and potential.”