Telemundo Releases Digital Series with Kia Motors America

MIAMI: Telemundo has teamed up with Kia Motors America to launch the new web series El Maestro: Unplugged, featuring Latin Grammy winner Luis Enrique.

The ten-episode digital series follows Enrique as he mentors three up-and-coming artists. Additionally, each episode will feature an artist discussing his or her dream of making it in the music industry while riding in the 2015 Kia Soul. Enrique will also be seen in the 2016 Kia Sorrento.

“Telemundo is known for its innovative ways to reach the Hispanic community on all screens and engage with a young, user-friendly audience,” said Luis Romero, the senior VP of digital media and emerging sales at NBCUniversal Hispanic Group. “We are thrilled to have partnered with Kia on the launch of Telemundo’s unique web series to offer viewers content at their fingertips and the opportunity to connect with the community across social media.”

“Kia’s U.S. marketing initiatives are focused on raising consumer perception and awareness around the brand, and with Hispanics over-indexing on online video consumption, we felt that sponsoring El Maestro offered a tremendous opportunity to communicate and interact with the Hispanic community in authentic and meaningful ways,” said Tim Chaney, the VP of marketing communications for KMA. “Awareness of the Kia brand and our award-winning vehicles continues to grow within the Hispanic community, and we are thrilled to be embarking on this one-of-a-kind partnership with Telemundo.”