Telemundo Becomes First U.S. Hispanic Partner for zeebox

MIAMI: Telemundo Media is working with zeebox to add new second-screen experiences to its programming, with expanded social and mobile interaction offered.

Those who download the zeebox app will gain access to exclusive second-screen experiences for Telemundo content, starting with the 2013 Latin Billboard Awards, which air on April 25. For the event, fans can get up close with stars as they walk the red carpet. Live zeetags within the show page will present users with music categories for finalists as they are being interviewed on TV and provide exclusive interviews from rehearsal week.

These interactive features and more will be extended to future telecasts of series and specials on Telemundo, including the 2013 Miss Universe Pageant and La Voz Kids.

“As U.S. Hispanics lead the industry with their consumption of social and mobile media, this new multiplatform initiative with zeebox speaks to Telemundo’s desire to deliver more innovative content and new opportunities for our audiences to further deepen their engagement,” said Peter Blacker, the executive VP of digital and emerging businesses at Telemundo Media. “zeebox’s experience and leadership in the second screen market make them the ideal partner to Telemundo studios’ programming and blockbuster television events.”

“Telemundo’s track record as both an innovator and leading producer of Spanish-language content is helping to greatly enhance the zeebox experience with the U.S. Hispanic market,” added Jason Forbes, the managing director for zeebox USA. “It’s exciting to partner with a company that’s so in-tune with the needs of Hispanic audiences, has incredible access to today’s hottest talent and is fully harnessing zeebox to make their TV experiences even better.”