Telemundo Aligns with Chevrolet & Verizon for Branded-Entertainment Series

MIAMI: Telemundo Media, Chevrolet and Verizon Wireless have come together to launch Mia Mundo, a bilingual branded-entertainment multiplatform series that premieres May 3.

The multiplatform series will present original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Jenni Pulos from Bravo’s Interior Therapy with Jeff Lewis and Gretchen Rossi from The Real Housewives of Orange Country will guest star. Jacqueline Marquez will play the role of Mia and novela actors Jose Guillermo Cortines, Sofia Lama Stamatiades, Melvin Cabrera, Monze Martinez and Martha Velasco round out the cast.

Mia Mundo centers on the life of the "new Latina woman." The 13 three-minute weekly webisodes will follow the ups and downs of Mia’s life, from her career to her relationship with her boyfriend. The show will run on Telemundo.com and on mun2. One-minute trailers will appear on-air. The series is primarily in English with some Spanish parts.

“Mia Mundo is a truly groundbreaking series because we are leveraging the NBCUniversal portfolio to further engage viewers and Hispanics across the full spectrum,” said Jacqueline Hernández, the chief operating officer of Telemundo Media. “We welcome the opportunity to partner with Chevrolet and Verizon Wireless to deliver this unique Telemundo original series designed to reach their consumers across all of our touchpoints.”