T-Mobile Sponsors Telemundo Reality Show

MIAMI: Telemundo Media is working with T-Mobile USA on a brand integration for Yo Me Llamo (My Name Is), a reality talent competition.

Hosted by Gaby Espino, Yo Me Llamo gives amateur singers the opportunity to compete for $100,000 in cash and prizes by imitating a musical legend. Judges include Lupillo Rivera, Menchaca and Sami.

The show, broadcast by Telemundo on Sundays at 9 p.m., highlights T-Mobile’s unlimited nationwide 4G data plan and 4G smartphones. The wireless carrier sponsors the voting mechanism for Yo Me Llamo and a portion of the cash prize. Contestants are given T-Mobile smartphones to communicate with fans and loved ones using social media.

“We continue to look for new branded entertainment solutions that best combine broadcast, mobile and digital executions and leverage our ability to maximize our original content while reaching the broadest spectrum of U.S. Hispanics,” said Jacqueline Hernández, the chief operating officer at Telemundo. “This latest activation with T-Mobile enables our viewers to become an active participant in the show, creating more audience interaction with our programming and consumer engagement with T-Mobile’s products.”

“At T-Mobile, we are excited to continue our partnership with Telemundo to effectively reach our Latino consumers through a 360 integrated campaign,” added Peter DeLuca, T-Mobile’s senior VP of brand and advertising. “Yo Me Llamo showcases T-Mobile’s unlimited data plan through broadcast, digital, mobile and social touchpoints, so viewers are able to not only learn about our unique position in the wireless market as offering the country’s sole 4G nationwide unlimited data, but also to interact with our brand and the programming, which makes a greater impact.”