Scripps Networks LatAm Promotes Execs for Food Network Rollout

SÃO PAULO: Coinciding with the Latin American rollout of Food Network, Scripps Networks in the region has upped two executives based out of Brazil.

Adriana Alcântara has been elevated to VP of marketing and production, while Claudia Clauhs has been made VP of programming for the division. Both positions are effective immediately, with the execs working out of São Paulo and reporting directly to Márcio Fonseca, the managing director of Scripps Networks Latin America.

Alcântara is responsible for all production and creative strategies for Food Network. As part of her pan-regional post, she will oversee production and development of new, original local content as well as marketing, communications and digital media strategies. The exec has been with Scripps Networks since 2013, serving as director of marketing and production.

Clauhs takes up her newly created role from her post as director of programming. She will develop and execute the programming strategy for Food Network across the region including the scheduling of original series, specials and stunts. She will also help identify new talent and implement creative and editorial decisions for the channel.

“Both Adriana and Claudia have played integral roles in launching Food Network in Brazil, and I look forward to working with both of them in their expanded roles to help further launch the brand across Latin America,” said Márcio Fonseca, the managing director of Scripps Networks Latin America.