Roku Strengthens Presence in LatAm

Roku is offering its streaming platform to consumers and content publishers in Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Peru.

The company revealed two players that will launch in the coming weeks: the Roku Express+, which allows for HD streaming and is best for first-timers, and the Roku Streaming Stick+, capable of streaming HD, 4K and 4K HDR at speeds of up to 60 frames per second.

Content publishers can develop streaming channels for the Roku Channel Store in Latin America. They can access the software developer kit or use the Direct Publisher tool that requires no code and simply uses a feed.

Chas Smith, the general manager of Roku TVs and players, stated: “Streaming is gaining popularity quickly around the world—and in particular in Latin America—because it allows consumers to watch TV on their terms. To meet the demand we are launching our affordable and easy-to-use streaming players in various countries in Latin America. The Roku Express+ is one of our most popular streaming players, and is a great starting point for first-time streamers because it works with virtually any TV. We’re also delivering our all-new Roku Streaming Stick+ that provides a cutting-edge streaming experience on both HD and 4K TVs.”