NUVOtv and Vevo Partner to Create New Original Music Series

LOS ANGELES: U.S. Latino channel NUVOtv and video entertainment platform Vevo have teamed up to produce a new original music series, The Collective, Powered by Vevo.

Set to air March 6, the series is co-executive produced by singer and NUVOtv CCO Jennifer Lopez under her Nuyorican Productions banner. The weekly two-hour show will spotlight DJs and celebrity tastemakers and will feature interviews, music picks, live events and viral videos.

The episodes will air on Vevo’s free apps after premiering on NUVOtv. The venture marks Vevo’s first foray into weekly television production.

“When it comes to music videos, Vevo has become the world’s gold standard, making them the perfect partner for NUVOtv as we expand our original entertainment offerings in the music space,” said Bill Hilary, NUVOtv’s executive VP of programming. “We look forward to working with them and benefiting from their insights and guidance in co-producing a weekly series that is certain to become a must-see for all music fans.”