Banijay Kids & Family Unveils New & Rebranded Hub Channels


Banijay Kids & Family has rebranded its existing YouTube hub channels and launched a raft of new ones, totaling 16 channels under the ZeeKay strand.

This includes the four main brands ZeeKay Cartoons, ZeeKay Junior, ZeeKay Family and ZeeKay Education, alongside a range of channels that specialize in genres such as music, action, sports and arts, as well as language-specific channels for Arabic, French, German, Portuguese and Spanish.

Shows featured across the channels include Totally Spies!, Mister Maker, Corpse Talk, Mumfie and Fort Boyard: Ultimate Challenge.

“We have a flourishing digital audience, hungry for more content,” said Dan Lewsey, global head of digital at Banijay Kids & Family. “With our vast catalog of premium shows, our rebranded and new genre-focused hub channels help meet this global demand. By leveraging our world-renowned IPs to build successful channel brands, we also aim to extend these brands through additional verticals such as FAST channels.”