WildBrain Expands Partnership with Banijay Kids & Family

WildBrain and Banijay Kids & Family have expanded their partnership to share content across their YouTube channels.

WildBrain will host a range of Banijay Kids & Family titles, including Totally Spies! and LoliRock, and have access to sell direct advertising inventory through its in-house media solutions team. Banijay Kids & Family Digital will host select WildBrain properties, including Boy & Dragon and Slugterra, across its ZeeKay network.

Seasons one through six of Totally Spies! will be available on WildBrain’s YouTube network in English, LatAm Spanish and Brazilian Portuguese, alongside seasons one through three in French. Additionally, seasons one through two of LoliRock will be accessible in English, Spanish and Italian, and the first season of Mister Maker Arty Party will be available in English.

Joining Banijay Kids & Family’s ZeeKay network are all four seasons of Boy & Dragon, seasons one through five of In the Night Garden in English and French and seasons one through four of Slugterra and season one of Slugterra: Ascension in English and LatAm Spanish.

“Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale,” said Dan Lewsey, senior VP of digital and social media at Banijay Kids & Family. “Together, we’re able to harness that scale, cross‑pollinate audiences and unlock mutually beneficial growth across our respective networks.”

Kate Smith, executive VP of audience engagement at WildBrain, added, “Building on our long-standing partnership to publish Mr Bean on our WildBrain channels, this new content partnership is part of WildBrain’s expansion of premium kids’ TV channels on YouTube. Banijay Kids & Family advertising inventory is a perfect partner to WildBrain’s lineup for advertisers who need 100 percent brand-safety and scale and premium ad placement.”