WildBrain Expands Yo Gabba Gabba! L&M Program

WildBrain has expanded the licensing program for the Yo Gabba Gabba! franchise in the U.S. and Canada, coinciding with the launch of season two of Yo Gabba GabbaLand! on Apple TV.

HarperCollins Children’s Books has come on board as publishing partner and will launch a sticker and activity book and an I Can Read! book this summer. A doodle book and board book are set to follow in 2027.

Jay Franco will roll out a range of Yo Gabba Gabba!-themed children’s blankets and bath towels this spring.

Super Impulse, meanwhile, will introduce a new collection of miniature toys, also out this spring.

In apparel and accessory collaborations, Spirit Jersey launched four exclusive jersey designs, and Ripple Junction released a line of apparel and accessories. Additionally, Overlord debuted statement caps; Goodie Two Sleeves rolled out T-shirts, sweatshirts and hoodies, with tote bags and charms set to arrive this spring; and Concept One introduced bag accessories. Centric Brands will roll out family sleepwear, and Swoveralls will launch apparel this summer. H.E.R. debuted a range of children’s jewelry and hair accessories. King Ice will unveil a jewelry line for adults this summer.

New game licensees include Small Fries, which launched a children’s card game last year, and Bare Tree Media, which brings Yo Gabba Gabba! mobile stickers, mobile themes and mobile smartwatch faces to fans.

All licensing agreements for the brand were signed with franchise owner GabbaCaDabra LLC, co-owned by Yo Gabba Gabba LLC and WildBrain, and facilitated by creative business development firm Golden Sombrero Licensing, which spearheads licensing partnerships for the Gabba brand.

“We have a host of terrific licensing partners signed up, with even more to come,” said Bart Silberman, founder of Golden Sombrero Licensing. “The huge demand for new cross-category products to bring these beloved characters to life off-screen showcases the multi-generational fandom of Yo Gabba Gabba!”