Red Bull Media House Brings Extreme-Sports Content to LatAm & Caribbean


SALZBURG: Global media company Red Bull Media House has secured a content partnership with Latin American and Caribbean satellite-television provider DIRECTV PanAmericana.

Through the deal, Red Bull Media House will provide more than 32 hours of extreme-sports content to the DIRECTV Sports and DIRECTV Sports+ channels. This will include pay-TV events to be broadcast exclusively in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela.

The first-ever partnership between the two companies will also include the exclusive broadcast rights to Red Bull Cliff Diving, Red Bull Crashed Ice, the return of the Red Bull Air Race World Championship and live feeds of the Red Bull X-Fighters freestyle motocross contests.

“Red Bull Media House is dedicated to telling authentic, compelling stories using the highest-quality production values, and sports is one of our pillar areas of focus,” said Alexander Koppel, the chief commercial officer at Red Bull Media House. “With DIRECTV PanAmericana’s expertise in bringing the very best of the sports world to viewers in breathtaking high definition, audiences across Latin America and the Caribbean have some thrilling viewing to look forward to as the result of this partnership.”