NBC Universo & mitú Team Up for Summer-Themed Content

MIAMI: NBC Universo and mitú are collaborating on Vive el Verano, a series of short-form videos meant to help Latino Millennials learn how to make the most of summer.

Vive el Verano provides clips produced by mitú and features such stars as El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica and Oh Em Gee It's Eddie G. Topics will include must-have summer apps, fun backyard and pool ideas and grilling recipes. The segments will broadcast on NBC Universo during weekend afternoons from tomorrow until Labor Day weekend. They will also be available across all of the company's platforms on VOD, the NBC Universo Now app, on the NBC Universo website and YouTube channel, and also on its Facebook, Twitter and Instagram pages. Digital content and social experiments will be offered across mitú's social and digital properties.

"The strong combination of relevant, fun, short-form content on NBC Universo platforms, and mitú's popularity and reach, will resonate with Latino Millennials, many of whom have grown up with our network," said Bilai Joa Silar, the senior VP of programming and production at NBC Universo. "We're excited to bring this exclusive, timely offering aimed at younger Latinos across all of our traditional and digital platforms."

Beatriz Acevedo, the president of mitú, added: "mitú is proud to be a part of NBC Universo's exciting evolution, and multiplatform content offering that the network is now delivering to its audience. As the voice of today's Latino Millennials, we love the opportunity to highlight some of our talent and content by partnering with NBC Universo to feature our summer-themed programming #ViveElVerano."