NATPE Europe Spotlight: Cisneros Media Distribution

PRAGUE: One of Cisneros Media Distribution’s goals for NATPE Europe is to work with regional platforms to understand how its productions can better adapt to local strategies.

“There is a surge of channels dedicated to telenovelas in the region…and these new outlets will need quality content to support their programming,” says Marcello Coltro, the executive VP of content distribution at Cisneros Media.

With this in mind, the company is offering buyers Separated by Love, a classic novela about a formerly poor young woman seeking revenge after her life was nearly destroyed. Cisneros is also showcasing series, among them Route 35: The Escape Valve and Criminal MasterMind. There’s also a new catalogue of tween series, including the formats Blast to the Past, Morph App and Royal School.