Parrot Analytics Hires LatAm Director in Global Expansion


Alejandro Rojas has joined data provider Parrot Analytics as the regional director of Latin America as part of the company’s international office expansion efforts.

In this role, Rojas is responsible for engaging with and selling Parrot Analytics’ products and services to new clients across Latin America, as well as helping with customer success initiatives for existing clients. Rojas is already responsible for spearheading a subscription deal with Brazil’s TV Globo. Globo is utilizing Parrot’s Audience Demand Measurement System to track demand for its TV content across its five broadcast channels and 188 affiliates. Based in New York City, Rojas reports to Parrot Analytics CEO Wared Seger.

Rojas, a former McKinsey consultant, has more than ten years of experience in the content industry. He was executive producer on multiple TV series that aired nationally in his native Venezuela. Rojas has also worked at The Data Incubator, where he developed a machine learning application to predict returns on highly correlated financial assets. Previously, he co-founded TrixandTrax, an online video start-up with operations in Chile and Venezuela, backed by Wayra (Telefonica’s accelerator) and Start-Up Chile.

“There’s a growing need in the television industry for data-driven tools and information to help gauge daily audience demand for content, across all platforms and channels,” said Seger. “To address this need, as well as service our existing clients, we are expanding our international sales and customer success teams. Alejandro is an exceptional addition to our team. His impressive academic background is matched only by his unique combination of industry expertise, content production, data science and consulting.”