NATPE Budapest Spotlight: Construir TV

BUDAPEST: This outing marks the first time that Construir TV is exhibiting its content at NATPE Budapest.

“Our expectations are very positive and we hope it will be a successful market for us,” says Alejandra Marano, the company’s managing director. Construir TV is a unique thematic channel that is dedicated to the world of work, with stories told in first person that demonstrate the value of productivity in all its facets. Programs include The Work and I, which examines the close ties between work and life, as well as Family in Overalls and Building a Country. Just a few months ago, Construir TV entered into a partnership with the Turkish outfit ITV-Inter Medya for distribution in a number of territories, among them the CIS countries and the Balkans.

“Although our main focus at NATPE Budapest will be on negotiating the individual programs, we are open to discussing distribution of the channel,” says Marano.