NBCUniversal Telemundo Enterprises Realigns Teams


NBCUniversal Telemundo Enterprises has reorganized two of its divisions, with Ronald Day elevated to president of entertainment and content strategy.

In his new role, Day continues to report to Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises.

Romina Rosado is promoted to executive VP of entertainment and content strategy, reporting to Day.

With a focus on entertainment and in collaboration with Telemundo Global Studios, Network News and Sports, the division will ensure content is made available on all Telemundo platforms, including Universo and Peacock, as well as other direct-to-consumer outlets, under a centralized and coordinated strategy.

The revenue strategy and distribution unit will be led by Peter Blacker in a broader role as executive VP, chief commercial officer and head of DTC licensing, continuing to report to Ferrari. In his new role, he will focus exclusively on the commercialization, monetization and distribution of Telemundo content including direct-to-consumer and emerging platforms. Blacker will be responsible for partnering with Telemundo’s creative engines (Global Studios, Entertainment, Sports and News), as well as with the NBCU Distribution & Licensing and Peacock teams, to develop monetization opportunities in the U.S. and globally. Telemundo Global Studios, led by President Marcos Santana, will continue to oversee long- and short-form content creation for all platforms, including direct-to-consumer and emerging formats.

Ferrari commented: “Telemundo is a market leader that represents the Latino of today. As our audience’s media habits continue to evolve, Telemundo is evolving with them. This alignment will focus our creative teams to produce leading content across all platforms while accelerating our commercialization teams to best deliver and maximize monetization in the marketplace. These businesses will be led by world-class executives, and Telemundo is better aligned to super-serve the multiplatform needs of our audience while driving long-term business growth in this ever-changing market.”