MiTú Teams Up with Maker Studios for Digital Latino Branding

LOS ANGELES: Latino-content company MiTú and Maker Studios are teaming up to provide digital solutions for brands targeting the U.S. Hispanic market.

As part of the deal, Maker will work with MiTú’s base of Hispanic talent to produce culturally relevant original and branded content for the company’s slate of global brands. MiTú, which is backed by investors including Upfront Ventures and The Chernin Group, counts on 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels.

“This collaboration marks a turning point for brands looking to connect with Latino audiences,” said Charlie Echeverry, the chief revenue officer for MiTú. “The ‘Total Market’ strategy that we’ve all heard about in the Hispanic media space for years is finally here. It’s no longer only the responsibility of those in multicultural disciplines to plan and execute against the Latino opportunity—everyone along the marketing value chain is interested in these capabilities. We are confident that this partnership will provide world-class Latino branded content and social amplification solutions to Maker’s extensive portfolio of current partners, and serve as a vehicle for any brand eager to reach today’s digital Latino consumer base.”

“Hispanic millennials in the U.S. are avid viewers of online video across all platforms,” said Jason Krebs, the head of sales for Maker Studios. “Teaming up with MiTú allows us to meet the demands of so many of our brand partners who want to connect with today’s young generation of Latinos, as well as provide this service to new advertising partners.”