MIPCOM Spotlight: Globo TV International

CANNES: Looks & Essence, a lead title from Globo TV International, has been one of the largest prime-time audience success stories in Brazil of the last few years.

The series, with an average share of 68 percent, is being offered to the global market from Globo TV International. The company also highlights the novela The Enchanted Tale, a love story. “The Enchanted Tale is innovative and was the first Globo telenovela produced using cinematographic techniques, a landmark in Brazilian drama,” says Raphael Corrêa Netto, the director of international sales at Globo TV International. Like Looks & Essence, The Enchanted Tale was a strong performer in Brazil, where it aired in the 6 p.m. hour and scored a 55-percent share. The telenovela was shot at locations in Brazil and abroad, at the Château de Chambord in the Loire Valley in France.

The novela Irrational Heart, meanwhile, has been a leader in prime time on Teledoce in Uruguay since it premiered in April. The story follows the difficult history of two brothers, Pedro and Leo.