MIP Cancun Sees 70-Percent Attendance Spike

PARIS: MIP Cancun wrapped its third edition Friday with attendance up by 70 percent to 560 executives from 387 companies.

The event, which is set to return November 15 to 17, 2017, was organized by Reed MIDEM as a content marketplace for sellers to reach buyers from the Latin American and U.S. Hispanic sectors. More than 3,700 meetings between content distributors and buyers were scheduled over three days.

This year’s edition also featured Creative and Digital Minds Summit, during which World Screen‘s Anna Carugati interviewed Manuel Abud, the president and CEO of Azteca America, and Cris Abrego, chairman of Endemol Shine Americas and CEO of Endemol Shine North America. Carugati also moderated the View from the Top superpanel with Joshua Mintz, deputy to the president of TV Azteca; Laurens Drillich, president of Endemol Shine Latino; Dario Turovelzki, head of programming at Telefe; Anna Gordon, executive VP and managing director for Latin America at BBC Worldwide; and Eduardo Lebrija, senior VP and general director for Mexico, Central America and the Caribbean at Viacom International Media Networks.

“This marketplace was originally established to allow content owners to have one-to-one meetings with Latin American TV buyers, but has expanded to include a broader cross-section of programming, production and digital executives in this region,” said Ted Baracos, director of market development at Reed MIDEM. “We doubled attendance in the second year and we’ve grown now by more than 70 percent to include all the major channels in the region while maintaining the intimate format which MIP Cancun participants really love.”