Pocket.watch Adds New Creator Partners

Pocket.watch has added nine new kids’ and family entertainment partners to its creator portfolio.

Among the new partners are Not Enough Nelsons; SuperHeroKids; Tyler & Snowi; The River, Wilder & Archer Show; PrettyBored; ChuChu TV; Kylee Makes It; The Braxton, Ryder & Sawyer Show; and Super Simple Songs.

Not Enough Nelsons provides a look inside life with 16 siblings, bringing viewers into the chaos and laughter of the family’s everyday life. The YouTube channel has 15.1 million subscribers and has amassed 9.8 billion views.

SuperHeroKids, which has 7.5 million subscribers on YouTube and 5 billion views, sees siblings Hope, Eden and Noah Nixon team up to create superhero skits with family-friendly action.

Tyler & Snowi follows a VTuber duo of a dog and fox as they take on gaming content and other challenges. The channel has 4.4 million subscribers and 1.7 billion views.

The River, Wilder & Archer Show features three brothers who go on global explorations and create kid-friendly adventures that inspire families to get outdoors, tackle creative projects and plan their own journeys. The YouTube channel has over 1.8 million subscribers and 950 million views.

On the PrettyBoard channel, a man named Adam provides sketch comedy that satirizes gaming, tech and pop culture, offering a creative and entertaining take on trending topics. It has 2 million subscribers and 1.2 billion views.

ChuChu TV, which has 175 million subscribers and has garnered 100.2 billion views, follows as Baby Taku and friends go on adventures that explore the ABCs, colors, numbers and more through nursery rhymes and original songs in a colorful animated world.

The Kylee Makes It channel sees art teacher Kylee offer creative DIY, science and art content that encourages young viewers to explore, communicate and connect through engaging projects, conversation starters and resources based on National Core Arts Standards. The channel has 270,000 subscribers and has amassed over 40 million views.

The Braxton, Ryder & Sawyer Show centers on the adventurous titular brothers, who provide relatable skits, comedy and action as they ride monster trucks, make music and have fun together. This content has picked up 920,000 subscribers for the channel and 700 million views.

Super Simple Songs, meanwhile, has a whopping 60.7 million subscribers, with 70.7 billion views. It features characters such as Finny the Shark, Caitie from Caitie’s Classroom and Noodle & Pals, who all offer catchy, educational music for kids ages 1 to 8.

With the addition of these nine new partners, pocket.watch’s total network reach is 1.29 billion subscribers, delivering 10.6 billion monthly views and over 902 billion lifetime views.

Like with the other digital-first creators in its portfolio, pocket.watch will drive growth opportunities for these new partners by distributing their existing libraries to premium streamers, co-developing and producing original content and IP and selling branded integrations and YouTube advertising, including direct media sales on YouTube main and YouTube Kids.

“It’s an honor to welcome these talented creators and established brands into the pocket.watch family,” said Chase Landau, senior VP of creator partnerships at the company. “Each of these creators brings something uniquely powerful to the kids’ and family space, and we’re proud to partner with them in a way that’s as custom as their content. At pocket.watch, we don’t offer one-size-fits-all solutions—we build bespoke partnerships designed to maximize every revenue stream, expand brand potential and unlock new opportunities across platforms, licensing and distribution. Our goal is to meet creators where they are, then help them reach even greater heights.”